Marketing and Communications

MAPPS actively promotes the capabilities of its member firms. The MAPPS website contains profiles of each member-firm that includes a description of their services, software and capabilities. This section on the website alone receives hundreds of inquiries each month from organizations worldwide.

MAPPS also has a newsletter, a LinkedIn, Twitter and Facebook page to keep members and the community up to date on legislation, regulations, markets and activities of the association.  The formal MAPPS Communication Plan enlightens members at least four time each month with a variety of relevant content. A typical month includes a Message from the President, Legislative Affairs Report, MAPPS Event news, and other informative topics related to the geospatial community. MAPPS social media outreach has phenomenal success with the number fo members opening email, followers, and reposting MAPPS news.

Member firm owners are secure in the knowledge that they have support in day-to-day management challenges and have a network that they can depend on for professional advice and support. MAPPS provides a "networking" opportunity among its members second to none in organizations of a similar nature. Based on a system of acquaintances, friendships and professional relationships developed through MAPPS, members frequently help one another with technical, contracting, marketing, and business questions, often providing additional capacity on large contracts.

Using the Member Profile and Capabilities, MAPPS members often consult their colleagues for evaluations prior to investing the tens of thousands of dollars on expensive plotters, cameras, or other equipment. Millions of dollars in fees are generated each year by teams of MAPPS members. When seeking firms to meet a project's need for such specialties as satellite imagery, GPS, aerial photography, ground control, or photo lab services, MAPPS members often form teams based on relationships developed through MAPPS. A recent poll showed more than 80% of MAPPS member firms have obtained work from other members as a result of these relationships.

MAPPS promotes this camaraderie through the Member Profile and Capabilities provided on this website, opportunities to meet at MAPPS conferences, and special conference sessions on forming teams of firms to accomplish large or challenging projects. Even the smallest firms are helped in maximizing their potential.